How many pieces of promotional literature do you really need?

Use this sales and marketing collateral materials optimization planning matrix to determine your marketing needs, then see if one piece of literature could be used to serve multiple purposes.

This little exercise could save you a fortune in development (writing, layout, graphics, photography...) and printing, and is well worth the small investment as well as the collaboration through the process.

Click VIEW to see a .PDF printed sample EXCEL template.
Fill in few numbers and the answers are yours.
This Excel spreadsheet template is included in the Marketing Builder planning software.