Which media will deliver to your expectations?

Use this media planning matrix to determine your advertising needs and priorities given the realities of what you can afford and expect..

• List your media options and circulation / impressions...
• Insert cost and potential response...
• Calculate Revenue, ROI, effect on other marketing channels
• Includes timing / deadlines for insertions, artwork, etc.

This little exercise could save you a fortune in bad / impulsive decisions and is well worth the small investment as well as the collaboration through the process.

Click VIEW to see a .PDF printed sample EXCEL template.
Fill in few numbers and the answers are yours.
This Excel spreadsheet template is included in the Marketing Builder planning software.