Reviews: Marketing Builder

What the Experts and Other Professional Marketers Say...

"If I really did my marketing right I could avoid a lengthy sales cycle, I wouldn't waste money on unnecessary advertising gimmicks, and my salespeople would invest their time more efficiently—now that's actually possible."
- Pat Napoles, President, PBN Publications
It's a good tool. I attended a marketing seminar at which your software was recommended. We have offered in the past a website requirements analysis and Internet strategy document called an eCASE (eCommerce Assessment Service for Executives) for IBM solutions that required significant hardware and software investment.
I am retooling it to take a marketing perspective from requirements analysis, including a competitive analysis, to a website design schema, and suggestions for marketing with estimated budget requirements.
I purchased your software for updating our own business-to-business marketing plan and was pleased to find the Internet marketing plan option included. I also appreciate the resource links on your website for industry analysis and other data.
- Randy Hankamer, President, E-Commerce Austin, Austin, TX, www.ecommerceaustin.com
I would like to order 40 copies of the Marketing Builder software... Dr. Malcom Novins of George Mason University, recommended the Marketing Builder software to me. His classes have used the software in the past for the Global Market Research program.
I have evaluated the software and found the international section's comparative analysis to the base US market to be very practical useful approach to estimate the potential export revenue.
I would recommend this program to other marketing managers who need to develop a marketing plan that must include export sales.
- Butch Sarma, Global Market Research Manager, Virginia Economic Development Partnership - Division of International Trade, Richmond, VA
"We don't have the resources to afford a marketing staff. It's a one-man show here, and I'm it. Marketing Builder gives me the tools to plan, execute and measure the effectiveness of our programs. Now I feel and look like I have a staff of experts. Thank you."
- Andrew Morse, Marine Conservation Institute
We'd done the preliminary work but it all got scrapped by corporate headquarters. They changed parameters, so I had to work from scratch. I had a week and a half...
You had the whole template. It worked like a charm and it's been terrific! We just stuck in our own ideas and data. I know it saved hundreds of man hours because we didn't have to start from scratch.
The presentation went great, the people I addressed were not marketing people... management, operations, finance, a classic dog & pony when you need a budget for x, rationale, prove why we needed the budget, etc. Excel was easy. For non-marketing people it was a very simple bridge.
I've seen others that are too complicated with gantt charts etc, and this was easy to for them to relate to the bottom line. Everything was clear, well thought out and and very well founded in good marketing principles.
- Renee Domeier, VP Western Region Sales, Goldman Promotions, Thousand Oaks, CA
Thanks very much. These are superb, just like all of JIAN's products. I've just started reading through "Guide to Effective Marketing." I wish I had had something like this as a text when I was doing my MBA. Likewise for "Handbook of Business Planning;" I purchased BizPlan Builder a few months ago. Thanks again.
- Bill Gay
I worked for three years to get my idea launched. One week after I submitted the market analysis, it was fully funded.
- Steven Frasier, Grand Rapids, MI
It's the best tool I've invested in during my career. Every marketeer owes it to themselves. Better than any seminar or research study.
- Deborah Schall, Long Beach, CA
This software is simple to follow and yet it has greater detail for writing an effective marketing plan .
- Bob Rodriguez, President, Hispanic Influential Marketing, San Dimas, CA
This is a good investment for a small company just starting out. Your info will help us get started on the right track.
- Larry Saint-Cyr, President, LSC Consulting, Brockton, MA
Have BizPlan Builder, Publicity Builder & Marketing Builder -- love them all. Thanks.
- Richard Thomas, President, MC2 Marketing, Studio City, CA
Clean & simple installation, highly adaptive and integrates well with existing activities.
- Stephen Palmer, Owner, The Palmer Group, Markham, OH
I love your products.
- Sam Tal, General Manager, Topaz Co, Menlo Park, CA
Great product.
- Glenn Frontera, VP Production & Development, Tramstar Entertainment, Brooklyn, NY
A very practical and time saving approach to marketing planning.
- Louis Schultz, CEO, Process Management Intl, Minneapolis, MN
This product is exceptional.
- Avaneda Hobbs, Vice-President Of Marketing, Christian Star Enterprises, District Heights, MD
Powerful, simple and very effective.
- Norbert Lamenca, Territory Manager - Latin America, Tech Data Corp, Coral Gables, FL
I utilize this type of product to enhance my board presentations.
- Glenn Babcock, GM, Farmland Co-Op, Eaton, CO
After answering the 20 questions I knew I was finally focusing my efforts correctly.
- Kevin Carlile, Carlile Design, Rolla, MO
Your software increased my productivity 10-fold. I hope you continue developing and refining applications.
- Robert Lupinacci, VP Marketing & Communication, Dubuque, IA
Takes the guesswork out of planning.
- Jim Walker, President, Eyelevel Products, Mississauga, ON

 

   
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