Burke Franklin is an entrepreneur, author, and speaker who is best known for creating BizPlanBuilder business plan software and founding Business Power Tools, the company behind a massive collection of management tools for entrepreneurs, business owners and their advisors. He has over 40 years of experience in business and has helped thousands of entrepreneurs to start and grow their businesses. Burke is also the author of several books, including "Business Black Belt" which provides practical advice for entrepreneurs and small business owners on how to build successful businesses. He is also a popular speaker and has given talks on entrepreneurship, business planning, and marketing at conferences and events around the world. Burke Franklin is a strong advocate for entrepreneurship and believes that anyone can start and grow a successful business with the right tools and mindset. He is committed to helping entrepreneurs achieve their goals and has dedicated his career to providing the resources and support they need to succeed.

Segmenting Your Market

In our last post, we talked about two important factors for your market analysis, the market size and the market conditions. Today we’re going to talk about demographics which will allow you to segment your market. After you segment your market, you will be better able to understand who your target customer will be and…

Creating a Winning Marketing Strategy

I know, I know- everyone wants to read about the Executive Summary – but let’s show the marketing plan a little love… So you’ve started your plan and you’ve reached the marketing strategy. Of course, you’ve already read our previous post, Components of a Business Plan part 2, but you want something a little more…

Components of a Business Plan (Part 3)

Written by Burke Franklin, founder and CEO, JIAN This is part 3 of 3.  If you missed parts 1 and 2, Part 1, where we talked about the executive summary or Part 2, where we talked about the market analysis and strategy. Let’s drive this puppy home. 11. Management Team– What’s a nice person like…

Components of a Business Plan (Part 2)

Written by Burke Franklin, Founder and CEO, JIAN We talked last week about the beginning sections of your business plan. If you haven’t read it yet, click here to catch up. This is part 2 of 3, so make sure to check back with us soon. 7. Company Overview– Give readers the basic information on…

Components of a Business Plan (Part 1)

Written by Burke Franklin, CEO and founder, JIAN “The plan is nothing. The planning is everything.”      – Dwight D. Eisenhower There may have been a day when people read business plans cover to cover. Not anymore. When they get close to giving you money, they might, but first you have to grab their interest and…