Video – Writing your business plan — the Financial Plan

What to think about as you edit the “Financial Plan” section of your business plan and what investors and lenders (crowdfund, angel, venture capital, SBA) look for as they consider funding your start up or growing company.

Using Competitors for Fun & Profit

Excerpted from the book on mindful business management, Business Black Belt. Look around for the sucker. If you can’t recognize him, it’s probably you. ~ Poker player’s adage Believe it or not, competition can actually improve your business. I analyze my advertising results because I invest a lot of money and I want to know…

Video – Thoughts on Image & Branding for Your Company

Business Power Tools founder and BizPlanBuilder business plan software template creator Burke Franklin consults on writing a business plan — What to think about as you edit the “Image & Branding” section of your business plan and what investors and lenders (crowdfund, angel, venture capital, SBA) look for as they consider funding your startup or…

Advertising: An Investment, Not an Expense!

Excerpted from the book on mindful business management, Business Black Belt Sell customers what they want, provide what they need, and deliver more than they expect. Advertising is expensive as hell. Here are a few thoughts you can use to make your investment go a little further. This is my favorite subject because so much…

Marketing…

Excerpted from the book on mindful business management, Business Black Belt Creating an environment where sales can occur. Have your customers think it’s their idea to buy your product or service. Most people fail in marketing because they’re too bashful to market full out. If you really have confidence in your product or service, if…