When you’re writing your business plan, you want to make sure to highlight what sets you apart from other businesses. A good way to do this was put forward by Scott Miller, co-founder of Core Strategy Group, small business coach and co-author of the books ‘The Underdog Advantage’ and ‘Building Brandwidth.’ When writing your plan,…
The Executive Summary is the most important part of your business plan. It’s the first part that potential investors will read, and if written poorly, it could be the last! It is wise to complete your plan first, and always come back and do your Executive Summary last. Some people use the Executive Summary to get them…
A while back I was shopping for a new car. In the show room one dealer had a plaque over their door that read,”Our mission is to become the most profitable [brand] dealer in Northern California.” Uh oh! What does that tell you? ( I wonder if they are charging too much.) That ‘mission statement’…