Excerpted from the book on mindful business management, Business Black Belt If 10% of your customers don’t complain that your price is too high, then your price is too low. ~ Anonymous Pricing is a touchy subject, but to a good sales and marketing person, it can be a useful tool rather than a subject…
In our last post, we talked about how to segment your market. Why will you want to do this, though? It is only human to ask the question- how will this benefit ME? To put it simply, knowing your market will allow you to determine your target customer. Target Customers Now that you’ve segmented the…
In our last post, we talked about two important factors for your market analysis, the market size and the market conditions. Today we’re going to talk about demographics which will allow you to segment your market. After you segment your market, you will be better able to understand who your target customer will be and…
I know, I know- everyone wants to read about the Executive Summary – but let’s show the marketing plan a little love… So you’ve started your plan and you’ve reached the marketing strategy. Of course, you’ve already read our previous post, Components of a Business Plan part 2, but you want something a little more…
Review: JIAN SmallBizCRM with Email Marketing A CRM, or customer relationship management solution, is a must for any entrepreneur or small business owner. I am sure this statement does not come as a surprise to you. However, finding the right CRM solution is not easy. Whether it is too complex, too expensive, too feature rich,…