Continued from Selling the Truth, Part 1… Excerpted from the book, Business Black Belt Like a said before, I can tell in a heartbeat now if a salesperson is coming to pitch me because he or she wants the deal or if he or she thinks they have something I could really use. Sometimes it…
Customer Relationship Management (CRM) and email marketing software are two of the most important tools that entrepreneurs and small business owners can use to boost sales, reach new and prospective customers, improve service, and increase profitability. CRM software comes in many shapes and sizes, from on-premise, to on-demand, and everything in between. Typically, on-demand software…
Over the past decade my firm has operated a highly successful affiliate program that has enabled entrepreneurs and internet marketers to earn substantial sums of money selling our business planning software and other productivity tools. Affiliate marketing is an outstanding opportunity for companies interested in selling more products/services and individual entrepreneurs that are looking to…
Entrepreneurs pride themselves on being able to identify and capitalize on opportunities. Success requires strong business acumen, the ability to overcome adversity, and the vision to see three steps ahead of your competition. However, there is often one critical area small business owners, and entrepreneurs in general, always seem to ignore or take for granted…
The recent boom of social media and related applications has created a slew of new marketing opportunities for business owners. However, using these new tools and applications effectively requires a solid understanding of the medium in order to bring in more leads to a business. Although all of the latest social media darlings, including Twitter,…