Excerpted from the book on mindful business management, Business Black Belt Sell customers what they want, provide what they need, and deliver more than they expect. Advertising is expensive as hell. Here are a few thoughts you can use to make your investment go a little further. This is my favorite subject because so much…
Excerpted from the book on mindful business management, Business Black Belt Creating an environment where sales can occur. Have your customers think it’s their idea to buy your product or service. Most people fail in marketing because they’re too bashful to market full out. If you really have confidence in your product or service, if…
Excerpted from the book on mindful business management, Business Black Belt What have you done for your customers lately? As your business picks up momentum, it also picks up problems and you get further away from your customers. If sales drop, you’re in trouble. We always see a fall-off in sales and cash flow when…
Excerpted from the book on conscious business management, Business Black Belt At a certain age, people’s minds close up; they live on their intellectual fat. ~ William Lyon Phelps Otherwise intelligent people often unconsciously use their existing knowledge to block new ideas or facts coming in. This keeps them stuck and makes them a challenge…
READING TIME: 75 seconds! This is one of the most common complaints I hear from clients and colleagues. Here’s my (edited) response to a client about this concern. First off, you need to FULLY understand this concept: that people are tuned into a particular “frequency.” It’s also called “signal.” Everything else is “noise.” Signal… noise.…