Get Your Life Off the Roller Coaster… and Into a Steady Climb

Excerpted from the book on conscious business management, Business Black Belt Should you quit while you’re ahead? What if you did everything you need do to turn your life around—when it’s at the bottom—and then continued these efforts when everything is good? You would continue on an upward trend. The Roller Coaster Whoever said “You…

What I told an entrepreneurship class about success

What does it take to start, build, and run a successful business? When I spoke to an Entrepreneurship Class at UC Santa Barbara, I asked them what they thought it took to be successful in business. They listed the usual words… What I realized in that moment was that these words describe what success looks…

Why Segment Your Market?

In our last post, we talked about how to segment your market. Why will you want to do this, though? It is only human to ask the question- how will this benefit ME? To put it simply, knowing your market will allow you to determine your target customer. Target Customers Now that you’ve segmented the…

Segmenting Your Market

In our last post, we talked about two important factors for your market analysis, the market size and the market conditions. Today we’re going to talk about demographics which will allow you to segment your market. After you segment your market, you will be better able to understand who your target customer will be and…