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This Story of Gandhi Reminded Me…

There’s a story of a lady who took her son to see Mahatma Gandhi… Once on the schedule for the appointment, she and her son waited all day. Finally, she and her son got to meet the man. Her request was simple: “Mr. Gandhi, Please tell my son to stop eating sweets,” she asked. Gandhi…

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Why Most Strategic Plans Fail & How to Fix Yours

If Strategic Planning Were As Easy as “Re-Painting” Your Business, Where Would You Start? When was the last time you painted something? A piece of furniture, a fence, a room, a house, a car… How did you go about it? Did you just grab a can of spray paint or a brush and start painting?…

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What Did We Learn from the Bud Light Fiasco?

Somebody forgot to look up the demographics of their most profitable customers. The 20% that makes up 80% of sales. In case you missed it (ICYMI), a new(?) marketing(?) manager(?) was tasked with improving sales of Bud Light. She wanted the brand to be more “inclusive” and thought that would inspire more people to drink…