Sell to Those Who Influence Your Customers

Excerpted from the book on mindful business management, Business Black Belt. The least movement is of importance to all nature. The entire ocean is affected by a pebble. ~ Blaise Pascal, French mathematician & religious writer It’s crucial that industry experts endorse you, your company, and your product or service — remember to include a…

Selling for a Change

Excerpted from the book on mindful business management, Business Black Belt. You can lead a horse to water, but you can’t make him drink… Try salting the oats. ~ Anonymous Selling is often not just convincing someone to buy your product or service but to change what they already have or what they are doing…