Excerpted from the book on mindful business management, Business Black Belt. You can lead a horse to water, but you can’t make him drink… Try salting the oats. ~ Anonymous Selling is often not just convincing someone to buy your product or service but to change what they already have or what they are doing…
Excerpted from the book on mindful business management, Business Black Belt What have you done for your customers lately? As your business picks up momentum, it also picks up problems and you get further away from your customers. If sales drop, you’re in trouble. We always see a fall-off in sales and cash flow when…
Continued from Selling the Truth, Part 1… Excerpted from the book, Business Black Belt Like a said before, I can tell in a heartbeat now if a salesperson is coming to pitch me because he or she wants the deal or if he or she thinks they have something I could really use. Sometimes it…
Excerpted from the book, Business Black Belt We’ve all been watching TV pretty much since it came into being. We’ve all watched commercials as they’ve evolved. We’ve all seen and heard a variety of sales pitches, scams, and rip-offs, to the point that we are fine-tuned to fending them off. Now, a clean, straightforward sales…
Two stories from my recent past illustrate how having all of your “procedures and paperwork” aligned can mean the difference between closing a sale and having a ready, willing and able customer walk right out the door. One airplane broker made buying an airplane an “impulse buy!” What can you do…?