Don’t Read This! The Trouble with Negatives

Excerpted from the book on mindful business management, Business Black Belt. When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion, creatures bristling with prejudice, and motivated by pride and vanity. ~ Dale Carnegie, author & teacher Sometimes negatives work to grab attention, but their literal meanings…

Use this creativity hack to solve business problems

By the author of Business Black Belt, the book on conscious business management. I’ve been getting a lot of emails lately on creativity. I don’t have a class or anything to sell on this, but do I have an idea that I want to share with you. It may just be the very thing that…

Bankruptcy… Behind the Scenes

Excerpted from the book on mindful business management, Business Black Belt. New meaning for the term, “Go for broke.” Bankruptcy may seem like an easy way out of paying your bills, but it can leave you open to losing a lot more—and it’s an opportunity for shrewd takeovers. Here’s a story that looks at a…

Write it how you would say it.

Excerpted from, Business Black Belt, “The Enlightened Entrepreneur’s Manifesto” It should be possible to explain the laws of physics to a barmaid. ~ Albert Einstein, physicist We can learn much to improve our everyday written communications by studying the techniques used by advertising copywriters. In school, some of us “BSed” our way through certain essays…

Editors, Writers, & Reporters – Successfully Managing the Media

Excerpted from the book on mindful business management, Business Black Belt. Guns are always loaded. . . Everything is on the record. Your approach to a PR interview will make a world of difference in what appears in print or how you come across on camera. When I had my first golden opportunity for an…