Marketing is crucial for all of your business planning…
In your business plan there are sections on Market Analysis, Market Size, Target Customers, Customer Segmentation, Market Trends, Competition and Marketing Strategy…
and it’s especially important for building your case for funding with investors.
Here’s a simple idea that works like crazy:
Grab infographics from the internet!
I have a client who is in the in-home elder-care business. In helping him with his business plan, I simply clicked on “infographic home elder care” and got about 25-30 superb infographics that we inserted into his business plan in various places.
The infographics immediately convey your market data with credibility and save you a lot of time and effort building the market proof you need
to convince investors of the viability of your deal.
Infographics also add much-needed color and images to your business plan. Since you’re not selling your plan — just using it to build your case with investors, these infographics are generally fair game to use. And, you can always add at the bottom of your plan, “images courtesy of…”
(Use your higher sense and do the right thing!)