We believe in what we’re doing and what you’re doing.

Core Values are the standards by which we measure our performance; and our interactions with each other, with our customers, and with our vendors. Core values help define our approach to our business. These are the things we value:


  • Honest, committed internal and external relationships.
  • Honoring and respecting another point of view
  • Doing what is right for the business and for our customers.
  • Telling the truth.
  • Respectful communication of creativity, ideas, concerns.

Freedom to express ideas, concerns, and possibilities. Constant Improvement

  • Constant and never-ending improvement—ensuring quality and productivity across all areas in the company.
  • Seeking knowledge and understanding, then applying this to ourselves, our customers, our processes, and our products.


  • Defining, refining, executing, measuring and completing all activities in support of agreed-upon goals and objectives.

Sound Decision-Making

  • We make decisions we L.I.K.E. Our decisions are based on: Logic, Intuition, Knowledge, and Experience.

Acknowledgment & Appreciation

  • We regularly acknowledge and appreciate our fellow employees, our customers, vendors, partners, and ourselves, for contributions made in support of our vision and pursuit of excellence.


  • Doing what is necessary to get the job done, regardless of the function or job.


  • Being respectful of each other’s needs, both personally and professionally.



Our Core Practices

Core Practices are the things we do within our organization to help maintain a high level of integrity and establish an environment where what needs to be said can be said—with confidence that both speaker(s) and listener(s) will be treated with respect, and that their ideas and contributions will be valued, whether those ideas are implemented, or not. This is what we practice:

Listening Generously

  • We listen for the contribution in each other’s speaking – suspending assessments, opinions, and judgments.
  • This means giving the person your undivided attention.
  • If you can’t give your undivided attention right now, request to speak with the person when you can listen to them generously.

Speaking Straight

  • We move past saying “what is supposed to be said” to speak responsibly and honestly, in a way that forwards appropriate action.
  • This includes learning to make clear and direct requests.
  • Nobody “gets” subtle or veiled requests.

Being FOR Each Other

  • Key to a successful team is being “for” each other; much like one would be for a football team.
  • This means 100% support for everyone in the company and the roles they play.

Honoring Agreements & Commitments

  • Do what you say you’ll do—others are depending on you.
  • If you can’t keep your agreement, re-negotiate it ahead of time.
  • If you break an agreement, acknowledge that you did and negotiate a way to clean up your mess.

Acknowledging & Appreciating Each Other

  • Each of us is a source of acknowledgment and appreciation for every other person in the company.
  • This includes giving, receiving, and requesting acknowledgment.

Taking 100% Ownership

  • Everyone is 100% accountable for their role in the company.
  • Follow through on commitments internally and externally.
  • This does not mean taking on too much (110%) nor does it mean taking on too little (90%).
  • Everything that happens in the company is the result of its people.

Courtesy: Susan Mayginnes, Rising Heart Consulting, http://www.risingheartconsulting.com, Piedmont, CA