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Steve Lishanksy's book is a must read for everyone selling anything -- he outlines a simple process / strategy to first establish yourself as a valued partner, then as a trusted salesperson. I wish I had read this 40 years ago!
As a licensed health insurance agent, I feel my primary job is to educate people about the health insurance industry.
I know people have the ability to make the best choice only when they have accurate information in a way that is understandable.
As a result, my focus is in helping people understand their choices and then helping them select the choice that best meets their wants and needs.
I'm familiar with BizPlanBuilder business planning software and can coach you to complete your business plan and give a winning presentation to investors.