Sex Toy Success
“Standard Innovation is the Canadian manufacturer and creator of the We-Vibe – the best selling sex toy for couples in the world. In less than 2 years since its introduction, almost a million people are using the We-Vibe to inject more fun and intimacy into their loving relationships. The dramatic growth of the company would not have been possible without the help of the BizPlanBuilder software.
The launch of the We-Vibe saw 20,000 units sold in the first few days. The 4-person company, operating out of a basement in small town North Gower, Canada, were overwhelmed. Sophisticated analysis and planning tools were desperately needed to enable the fledgling company to grow as quickly as possible while avoiding financial and operational disaster.
“BizPlanBuilder was instrumental in helping us navigate the complex financial planning and logistical idiosyncrasies of growing at an incredibly strenuous pace,” states Nelson Wood, President of Standard Innovation. “With BizPlanBuilder, the We-Vibe team was able to rapidly evolve business plans and creatively manage cash flow and production. It has enabled us to grow to the point where we are having a positive affect on the lives of millions of people around the world.”
Today, the We-Vibe team continue to use BizPlanBuilder to plan and manage ongoing rapid growth, allowing the We-Vibe to help a wider range of people all around the world. Doctors and relationship therapists recommend the We-Vibe as a product for couples to renew intimacy and revive their sexual experiences, fostering more committed relationships. The We-Vibe is also commonly recommended for rehabilitative purposes for female victims of sexual abuse, re-uniting these women with positive sexual feelings. The rehabilitative effects are also beneficial for handicapped people, bringing sexual pleasure to physically limited women and men that might not otherwise be able to participate in sexual intercourse. ”
~ Sarah Bobas, we-vibe.com
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