Creating a Winning Marketing Strategy

I know, I know- everyone wants to read about the Executive Summary – but let’s show the marketing plan a little love… So you’ve started your plan and you’ve reached the marketing strategy. Of course, you’ve already read our previous post, Components of a Business Plan part 2, but you want something a little more…

Components of a Business Plan (Part 3)

Written by Burke Franklin, founder and CEO, JIAN This is part 3 of 3.  If you missed parts 1 and 2, Part 1, where we talked about the executive summary or Part 2, where we talked about the market analysis and strategy. Let’s drive this puppy home. 11. Management Team– What’s a nice person like…

What Investors Want to Know… (Cont’d)

When you’re writing your business plan, you want to make sure to highlight what sets you apart from other businesses.  A good way to do this was put forward by Scott Miller, co-founder of Core Strategy Group, small business coach and co-author of the books ‘The Underdog Advantage’ and ‘Building Brandwidth.’  When writing your plan,…

What is a Business Plan?

A business plan is a written document used to describe your business. The sections of a business plan are fairly standard, so you can find lots of help from those that have gone before you. Each section in a business plan has a specific purpose.  Certain sections can be as short as one page.  For…

Why Write a Business Plan?

By: Burke Franklin, CEO and founder, Business Power Tools “A sensible man never embarks on an enterprise until he can see his way to the end of it.”    – Aesop A business plan is a road map to the future of your business (both for yourself and your investors).  Writing it, though, can be an…