Features vs. Benefits Worksheet

 

Back to PR Tutorial Index

List five main features of your product in the space provided, and then convert those features into the benefits that customers will enjoy from using the product.

[] You will use this material in your press releases, phone pitches, pitch letters and in conversations with reporters, prospects and others you wish to influence.

Name of Product:

Feature 1:
Benefit:

Feature 2:
Benefit:

Feature 3:
Benefit:

Feature 4:
Benefit:

Feature 5:
Benefit:

Leave a Reply

Your email address will not be published. Required fields are marked *

Post comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.