Features vs. Benefits Worksheet


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List five main features of your product in the space provided, and then convert those features into the benefits that customers will enjoy from using the product.

[] You will use this material in your press releases, phone pitches, pitch letters and in conversations with reporters, prospects and others you wish to influence.

Name of Product:

Feature 1:

Feature 2:

Feature 3:

Feature 4:

Feature 5:

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