Welcome to Our Public Relations Tutorial

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Your hands-on approach to best practices for promoting to the media

Many tools and strategies can help you get publicity. The information and worksheets in this section will help you create your unique messages and learn to work with the media to effectively promote your products or services and your company or organization.

1 – Developing Your PR Message
2 – Writing Effective Press Releases
3 – Other Tools of the Trade
4 – Targeting the Media
5 – Getting the Word Out
6 – Providing Review Products & Conducting Demonstrations
7 – Following Up on Publicity

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Here’s How to Successfully Promote Your Business


Tools of the Trade


Getting the Word Out


Providing Review Products & Demos


Following-Up on Publicity


Conventions & Tradeshows


Maximizing Your Exposure