Marketing is crucial for all of your business planning… In your business plan there are sections on Market Analysis, Market Size, Target Customers, Customer Segmentation, Market Trends, Competition and Marketing Strategy… and it’s especially important for building your case for funding with investors. Here’s a simple idea that works like crazy: Grab infographics from…
3 Things to Look For: Basic Metrics for Google Analytics Beginners Google Analytics is a great tool for anyone with a website. Rather than hoping that your website is doing “OK,” you can actually track details about your website’s performance and make updates and changes accordingly. Good metrics are vital to attracting traffic to your…
Entrepreneurs pride themselves on being able to identify and capitalize on opportunities. Success requires strong business acumen, the ability to overcome adversity, and the vision to see three steps ahead of your competition. However, there is often one critical area small business owners, and entrepreneurs in general, always seem to ignore or take for granted…