Here’s a blog post by my long-time friend Jim Castiglia I thought worth sharing with you…
(He is especially good at working with management teams to improve communication and coordination.)
Wow! It’s December already… and you have your plans for 2021, right?!
In the last blog, I gave you four external areas in which to start your planning process. If you missed it or would like to review it, click here.
The next thing to do is consider your internal environment and do a SWOT analysis in these three areas:
- the 4 Ps (product, price, promotion, place – McCarthy, 1960)
- your reputation in your industry
- your internal resources:
Okay, so let’s go back to the question I posed in the subject line of this email… Why plan? Answer that question for yourself, then ask that question of your team. What do they say?
If you haven’t been hiding under a rock, you’ve likely heard the oft-quoted statement that goes something like this… “No plan survives first contact with the enemy.”
This is a (very) simplified paraphrase of a much more detailed, nuanced assertion by the brilliant Prussian strategist, Field Marshall, and Chief of Staff Helmut von Moltke — a student of Clausewitz.
This is a truism in war because your enemy gets to vote. They can choose to observe-orient-decide-act (the OODA loop), rapidly planning a response to your plans. But does that obviate the need to plan? Short answer… NO!
So, why plan?
The simplest reason is that planning gives you insight on what to DO today. That’s the main reason to plan. It informs your actions NOW.
(There are other reasons to plan, but I want to focus on this one in this email.)
Is what you’re doing today leading to the successful achievement of your goals in 2021? If your answer is “yes,” can you defend it?
Another way to ask that question is, “What are you doing now that’s linked to your core goals for 2021?”
I suggest you keep your new year goals to a handful. One mistake I often encounter with clients is WAY too many goals. Things become overwhelming for everyone.
So, keep it tight… keep it to just a few “most important” goals, create your plan to achieve them, assign responsibilities, hold everyone accountable, and focus on what you need to do today to achieve success.
Would you like some help with YOUR plans for 2021? Would you like to bounce your ideas off of someone? Then, I’d like to offer you a FREE, no-obligation, 30-minute Zoom call, at your convenience.
Email me and let me know you’d like to take advantage of this opportunity.
And, here’s how I can specifically help you. My strengths are being able to:
- move your ideas from conceptual theory to concrete practice
- energize your plans and ideas
- ending stalemates and spurring action
- create motion and momentum
- help you succeed
- identify and marshall your strengths
- turn your potential into greatness
- help you look over the horizon.
I welcome your comments as always, and hope to talk to you!
Jim Castiglia, Founder
Business Street Fighter Consulting, LLC
The scalable business growth plan that expands with you
BizPlanBuilder writes a professional business success plan for your project or company quickly and efficiently. Its organized system of pre-scripted sample business plan templates, flexible financial models, and proven PowerPoint presentation example can be accessed securely online where you can collaborate with your team and advisors.
It’s the fastest and easiest way to apply a systematic approach to adaptation that allows you to maintain your ability to quickly course-correct when external shocks or the unexpected occurs.
BizPlanBuilder also supplements the “business model canvas” and “lean start-up” ideas to provide your team, advisors, investors, and others with the details that make them comfortable and inspired to buy into your goals and vision.
While you are constantly learning and adjusting as you execute, and assessing the changes that occur, you can now easily and incorporate them into your business planning.
BizPlanBuilder works best for unique business concepts. And if you are also seeking funding, it has evolved and been vetted over 30+ years through thousands of deals with banks, SBA lenders, angel investors, and venture capitalists worldwide. Works with Windows & Macs, and all web browsers.Discover BizPlanBuilder