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Marketing to Land Customers & Capital




Robert Johnson
Business Marketing Expert

Robert Johnson of Business Growth Masters, a Silicon Valley-based consulting firm who specializes in marketing expertise to land start-ups their first customers and capital.

Bob has more than 25 years experience managing in BIG companies as well as 15+ years experience in small business development and financing!

Click to listen-in

  • Why to not have someone “write a plan” for you
  • Value of selecting your capital strategy early on.
  • Start-up considerations – what to do – the sequence
    • Things that don’t need big $$$
  • Target markets – how to choose – (more is not always better)
  • Important ingredients to the business plan
  • Where most people’s bubbles get burst and how to get beyond it
    • “Build it & they will come”
    • My idea is so great – everyone will want to invest
  • Crazy expectations you’ve seen and how to reign them in:
    • All I need is the money!
    • If I can get in front of people with money, they’ll invest!

Click here to learn more about Bob Johnson

Want To Be Featured On the Business Black Belt Podcast?

Business Black Belt podcast business startup, funding, management success
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It’s all very easy. Let’s get started…

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