How to Build Your Business in Less Time with Licensing

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There are two ways to grow in business: organically or through acquisition. Organically growing a business is the traditional way of starting from scratch and slowly growing by reinvesting profits back into the business. This method can be very time-consuming and generally requires a lot of up-front capital.

On the other hand, acquiring another company is a much faster way to grow a business. However, this method can be costly and often comes with many risks. What if the company you acquire is not a good fit? What if the employees don’t mesh well with your culture? These are all valid concerns to consider before moving forward with an acquisition.

One way to mitigate some of these risks is to license another company’s products or services. Licensing is renting someone else’s assets instead of buying them outright. That can be a less risky and cost-effective way to grow a business. Let’s take a look at some of the benefits of licensing.

Less Up-Front Cost

When you license someone else’s products or services, you don’t have to worry about the up-front cost of developing or manufacturing those products yourself. That can free up a lot of capital that can be used elsewhere in the business.

Lower Risk

Licensing also comes with a much lower risk than an acquisition because you’re not buying an entire company. If things don’t work out, you can terminate the agreement and walk away without losing too much money.

Faster Time-to-Market

Another benefit of licensing is that it allows you to get products or services to market much faster than if you were to develop them yourself. That is because you’re piggybacking on someone else’s work instead of starting from scratch.

There are many benefits to using licensing to grow your business. It’s less risky than an acquisition, it requires less up-front capital, and it allows you to get products or services to market much faster. Licensing may be the right option if you’re looking for a growth strategy with less risk and can help you save money.

Meet Our Licensing Partner

From Movies to Medical Products

Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products.

His career included executive positions at Saban Entertainment and Warner Bros Consumer Products, where he licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales.

Rand also speaks on licensing at business, startup and investment conferences. Some of these include the Hong Kong Film Art Expo, UCI Business School, MedTech Monday Conference, Medical Device Manufacturing Trade Show, ICFO Capital Conferences, and Fast Start Studios startup incubator.

He’s a published writer with articles appearing in several prestigious trade magazines including The Licensing Journal, Intellectual Property Magazine, and License India.

Rand’s company, Licensing4Profits.com is an online educational platform that offers real-world advice, education and resources for making money with all types of intellectual property.

Licensing4Profits was founded by a licensing industry executive with over 30 years of experience working with start-ups, small companies, Fortune 1000 and Fortune 500 companies and well-known film studios in Hollywood.

• You’ve Created a Break-Through Invention or Product
• You’re Considering Building a Company to Make and Sell it
• You Need Capital to Develop a Prototype and File a Patent
• You’re New to Business Planning and You’d Benefit From Pre-Written Text
• Perhaps You Can Sell Your Concept and You Need a High-Value Presentation

• You Want to Save $5,000 – $10,000 Paying Someone Else to Do it For You
• Before Risking Any Money, You Must Fully Evaluate This Opportunity
• You Need a Compelling Investor Presentation to Raise Capital
• Business Advisor? Have a Consistent Planning Structure to Use With Clients (Have Them Do It Themselves, Do It For Them: $5,000-$10,000, Or Do It WITH Them?)

A Strategic Business Development Process and Plan that Works for You
From Concept to Funding to Finding an Ideal Licensing Partner

Here’s the Process to Invent, Protect, Test-Market, and Promote Your Product to Investors and Licensees

Why Your Product? Why Now? And Why From You…

Create a Compelling Case for Licensing

Let’s say you have a promising business idea, a startup, or an early stage company…

Perhaps you need to raise some capital to file a patent and build a prototype.
With good licensing prospects, investors can see their way to ROI from their share of the royalties.

Risk is reduced and returns come sooner.

A well-documented business plan is critical to secure investor funding.

You can also make it easier for a potential licensee to see the value in licensing your IP and you’ll be in a powerful position to negotiate royalties.

• Analyze the market and evaluate the overall business opportunity for licensing the IP (yours or theirs)
• Outlines your company’s goals and objectives, as well as how you plan to achieve them
• Secure funding to file a patent and build a prototype
• Show investors the way to ROI from their share of the royalties
• Risk is reduced and returns come sooner
• Easier for a potential licensee to see the value in licensing your IP
• You’ll be in a powerful position to negotiate royalties

Winging it may feel easy, but a little forethought, prioritization, and planning can make all the difference.

Skepticism is higher than ever these days — Credibility is critical with your team, investors, friends, and family.

Strategy with Investors

• Investors enjoy ROI on Revenue Royalties
• + ROI on Royalty Buyout
• Royalties vs. Selling Stock/Securities in Business Simplify Documentation and Agreement
• Revenue Royalty Agreement included

Here is a massive head-start for producing a professional business “plan” that serves multiple purposes — its secret sauce is the written-for-you text with expert commentary leading you through exactly what to say and how to say it.

It’s your “brochure” that distinguishes your deal from other opportunities investors may be considering and paints the picture of licensing success.

Its organized system of professionally pre-scripted…

• 100% Customizable Sample Business Plan Narrative
• 100% Flexible Excel-based Financial Models and
• 100% Flexible PowerPoint Pitch Deck Template…

Can be accessed anytime from anywhere, facilitating secure collaboration with your team and advisors.
Even share it online with licensees (like a “Secure Data Room”).

“This program is so complete it’s scary. It makes you think about what you’re doing in ways you never thought of before.”
~ Dean Goldman, Goldstone Music, Spring Valley, NY

“I have used BizPlanBuilder and it has an incredible amount of information, templates, spreadsheets, sample content, and tools in it. It is a very robust system (way more robust and flexible than LivePlan, if you ask me)! Burke has decades of experience with business financing and business planning software. I have also used Burke as a guest speaker to talk about pitch development and pitching angel investors, etc., as part of the ScaleUp program. Burke is a great resource for us to have available to us! ”
~ Liz Jamieson | Certified Business Advisor, Washington SBDC at Washington State University

A Compelling Business Plan Is Your Headstart On Licensing

Why Must It Be Developed By You and Your Team? You’re the Only Ones Who Can!

“It’s What Sells Your Idea”

Start with the big picture and move into the step-by-step actions that build and strengthen your organization.
Your New Product has a lot of promise…

• What problem does it solve
• Who needs it and why will they buy it.
• How many likely customers are there?

Add a Million+ $$$ to Your Valuation?

• What if you could make a better case to for licensing your product?
• How much more money would you make?
• Wouldn’t it be worth it to produce a better plan?

“Business Model Canvas”? “Lean Start-Up”?
You’re just getting started!

Now for the big picture and the necessary details enabling you to raise capital.

You don’t want to be that founder floundering on the SharkTank in front of 8,000,000 TV viewers.
(With a good plan, you can handle their tough questions.)

Much of Your Appeal to Investors is Won or Lost
in Your Conversations After Your Pitch

Investors are real people, most are very disciplined, many are skeptical, and they’ll have a lot of questions.

They’ll contact their advisors and friends, and they’ll come back to you with more questions.

They’re looking at other deals too.
You’ve got to be more interesting and their best bet for succeeding.

We know this. We’ve lived through it.
We’ve developed BizPlanBuilder to address the questions to keep you well ahead of your investors.

And we’ve used it ourselves with angels and VCs, an SBA loan, a line of credit, vendor credits, and with Mom!

“Burke and I have been acquainted for a number of years, and I’ve used and recommended his software solutions for business owners even longer. Let’s face it, writing a business plan is not at the top of the list of what most of us like to do. It’s a daunting task, and a tedious undertaking. Business Power Tools changes all that. You’ll find yourself creating a new plan or updating existing plans in record time, and you’ll feel confident in the quality like never before. I’d urge you to check it out. I think you’ll be truly surprised.”
~ John Kiser from Money Mentor (an MMOT, LLC enterprise)

Fully Customizable Financial Models Do All the Math, Build Credibility

Profit From the Process as Well as the Finished Plan

BizPlanBuilder includes CPA-Tested Financial Models − Built in Excel® → Easily Project Revenue, Costs, Profits, Cashflow, Valuation… And Potential Ownership Give-Up of Any Investor Deal

They’re completely configured, fully integrated and tastefully formatted.

No need to be a spreadsheet or financial expert

If you are, everything is 100% customizable

Bonus: Contact Relationship Management (CRM) System

Built-in To the Dashboard

Business Power Tools CRM is an easy to use online contact management and small business marketing solution designed specifically to help growth and impact entrepreneurs get off the ground and build lasting value in your company.

We don’t claim to be an Infusionsoft, Ontraport, or SalesForce type of marketing automation system.

Instead, think of the Business Power Tools CRM for all of your internal communications and project management.

(You’re probably not going track your packaging vendor, close advisors, or VIP customers using a marketing automation system.)

Manages a Lot More Than Just Contacts

Now you can keep track of potential investors, key customers, team members and others — even projects, deals and calendars.

Because it’s all online you can access your information securely from work, home or the road, and stay in touch with your customers anywhere / anytime.

• Calendar shows due dates for everything: Meetings, Events, Campaign Deadlines,
• Tasks: Your To-Do lists for everyone
• Contacts: Build comprehensive records — find and contact by multiple criteria
• Leads: The Sales process starts here
• Notes: Builds your business “brain trust”
• Events: Schedule & coordinate all activities
• Marketing Programs: Collaborate on all marketing campaigns
• Proposals: Track the progress of deals

See how you can get this CRM system FREE!
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OK, Our Best Deal:

All of the Above & the Dashboard

Get Your Innovation Funded, Patented, and Ready to License