Licensing Your IP to Make More Money & Build Business Value
I’m talking with long-time product and intellectual property licensing expert Rand Brenner. Rand’s experience includes over 25 years in the development of licensing, marketing and revenue strategies for numerous entertainment and consumer brands. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation. Rand has developed licensing and promotional deals with Fortune 1000 companies including Coca Cola, Kellogg’s, Quaker Oats, Hasbro, Mattel, Random House, Harper Collins, Pillsbury, Topps, Sara Lee/Hanes and others.
- What licensing is
- How to use licensing to build value
- How to use licensing for financing
- How do you calculate IP value?
- How to identify your hidden IP assets
- What are some of gotchas to watch out for
- Tell me about using R&D tax credits!
- Click here to learn more about Rand Brenner
Learn more about BizPlanBuilder business plan software & templates
Write a professional business plan for your project quickly and efficiently. Organized system of sample business plan templates in Microsoft® Word, flexible Excel financial models, PowerPoint presentation template — can be downloaded as a Windows app or you can subscribe online. It’s the fastest and easiest way of turning your ideas into a investment-grade business plan and a successful business. Proven with banks, SBA, angel investors, and venture capitalists worldwide. 25+ years refinement. Professionally formatted. Windows / Macintosh.
– Subscribe to BizPlanBuilder cloud-based business plan online
Be featured on the Business Black Belt radio show!
How would you like to be a featured guest speaker on our radio show? The show will feature you and your business. You’ll be able to share the interview with all your current and future clients and a copy of the interview will be sent to you so that you can upload to your website, blog, citation sites and more.
We’d love to hear your business successes and challenges and share them with our listeners. Just follow this link and tell us a few things about your story. You may also be chosen to be featured in our new book too and add even more marketing horsepower to your business.
Go here to tell us…