Licensing Your IP to Make More Money & Build Business Value

I’m talking with long-time product and intellectual property licensing expert Rand Brenner. Rand’s experience includes over 25 years in the development of licensing, marketing and revenue strategies for numerous entertainment and consumer brands. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation. Rand has developed licensing and promotional deals with Fortune 1000 companies including Coca Cola, Kellogg’s, Quaker Oats, Hasbro, Mattel, Random House, Harper Collins, Pillsbury, Topps, Sara Lee/Hanes and others.

Rand Brenner on IP licensing

Click to listen-in

  • What licensing is
  • How to use licensing to build value
  • How to use licensing for financing
  • How do you calculate IP value?
  • How to identify your hidden IP assets
  • What are some of gotchas to watch out for
  • Tell me about using R&D tax credits!
  • Click here to learn more about Rand Brenner

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