Writing a business plan — Ideas on Market Research

Here’s a One-Minute Market Research hack! In your business plan there are sections on Market Analysis, Market Size, Target Customers, Customer Segmentation, Market Trends, Competition and Marketing Strategy… Understanding your market is crucial for all of your planning, and it’s especially important for building your case for funding with investors. Here’s a simple idea that…

Using Competitors for Fun & Profit

Excerpted from the book on mindful business management, Business Black Belt. Look around for the sucker. If you can’t recognize him, it’s probably you. ~ Poker player’s adage Believe it or not, competition can actually improve your business. I analyze my advertising results because I invest a lot of money and I want to know…

Video – Writing Your Business Plan – Marketing Strategy

What investors & lenders look for in your business plan Business Power Tools founder and BizPlanBuilder business plan software template creator Burke Franklin consults on writing a business plan — What to think about as you edit the “Marketing Strategy” section of your business plan and what investors and lenders (crowdfunding, angels, venture capital, SBA)…

How Right is Your Price?

Excerpted from the book on mindful business management, Business Black Belt If 10% of your customers don’t complain that your price is too high, then your price is too low. ~ Anonymous Pricing is a touchy subject, but to a good sales and marketing person, it can be a useful tool rather than a subject…

Video – Writing a Business Plan: Direct Competition

What investors & lenders look for in your business plan Business Power Tools founder and BizPlanBuilder business plan software template creator Burke Franklin consults on writing a business plan — What to think about as you edit the “Direct Competition” section of your business plan and what investors and lenders (crowdfunding, angels, venture capital, SBA)…