Burke Franklin

Have you heard that investors don’t read business plans?

Before they’re going to click OK on a wire transfer of $50,000 to $50,000,000, they’ll have a lot of questions. Your business plan is you in front of many supporting characters—with specialties, expertise, biases, perspectives, contacts, money… It’s like a movie script on it’s way to a green-light with everyone who can support you. They’ll…

Competitors – 3 Kinds to Consider

Investors want to know what you know about your business — and the environment in which you will operate. That includes forces working against you. Tom Landry, former head coach for the Dallas Cowboys football team, talks about practicing their offensive plays against a truly determined defensive team – without considering who or what is…

Presenting your Vision in your Business Plan

Nevermind all the orange trees… Imagine a mountain with a roller-coaster, a mono-rail, Fantasyland, Frontierland, Tomorrowland… The odds are very good that you already have a vision for your business. If you didn’t, you probably wouldn’t be writing a business plan. Putting that vision into a cohesive statement will help you build your mission statement.…