Burke Franklin

How I learned to write a business plan.
Why mine are different and better.
And now it’s software!

Have you heard that investors don’t read business plans? Not true. Before they’re going to click OK on a wire transfer of $50,000 to $50,000,000, they’ll have a lot of questions. Wouldn’t you?!? Your business plan is your proxy in front of many supporting characters—with specialties, expertise, biases, perspectives, contacts, money… It’s like a movie…

Writing a business plan — Ideas on Market Research

Here’s a One-Minute Market Research hack! In your business plan there are sections on Market Analysis, Market Size, Target Customers, Customer Segmentation, Market Trends, Competition and Marketing Strategy… Understanding your market is crucial for all of your planning, and it’s especially important for building your case for funding with investors. Here’s a simple idea that…

The Three General Types of Business Plans

In general, there are 3 types of Business Plans There are three general types of business plans, each written for different purposes or situations. A Complete Business Plan and a Summary Business Plan are intended for readers outside your company. An Operational Business Plan is intended for internal usage in an ongoing business. A Complete Business…