Somebody forgot to look up the demographics of their most profitable customers. The 20% that makes up 80% of sales. In case you missed it (ICYMI), a new(?) marketing(?) manager(?) was tasked with improving sales of Bud Light. She wanted the brand to be more “inclusive” and thought that would inspire more people to drink…
Excerpted from the book on mindful business management, Business Black Belt. What if your customers already want to buy? Your job then, as a good salesperson, is to engineer the deal. Sales techniques we learned in the past are appalling and ineffective, yet many are still in use — let’s revisit the sales process…
Like you, I get 100s of emails… Every day! Some are easy to read and others are just painful to look at (and likely painful to read as well) I’ve noticed some things possibly useful when it comes to email message formatting… Presuming the subject line compelled you to open it in the first place!…
VIDEO – What investors, lenders, acquirers look for in your business and in your plan — What to think about as you edit the “Business Location” section of your business plan and what investors and lenders (crowdfund, angel, venture capital, SBA) look for as they consider funding or buying your start up or growing company.
Before you create your referral partner program commission plan, take a quick look at this handy free excel template.
