What Did We Learn from the Bud Light Fiasco?

Somebody forgot to look up the demographics of their most profitable customers. The 20% that makes up 80% of sales. In case you missed it (ICYMI), a new(?) marketing(?) manager(?) was tasked with improving sales of Bud Light. She wanted the brand to be more “inclusive” and thought that would inspire more people to drink…

Selling 3.0

Excerpted from the book on mindful business management, Business Black Belt. What if your customers already want to buy? Your job then, as a good salesperson, is to engineer the deal.   Sales techniques we learned in the past are appalling and ineffective, yet many are still in use — let’s revisit the sales process…

video - what angel venture capital investors look for business plan

Video – How to Write a Business Plan:
Your “Business Location”

VIDEO – What investors, lenders, acquirers look for in your business and in your plan — What to think about as you edit the “Business Location” section of your business plan and what investors and lenders (crowdfund, angel, venture capital, SBA) look for as they consider funding or buying your start up or growing company.