Marketing for your Business Planning…a New Idea!

  Marketing is crucial for all of your business planning… In your business plan there are sections on Market Analysis, Market Size, Target Customers, Customer Segmentation, Market Trends, Competition and Marketing Strategy… and it’s especially important for building your case for funding with investors. Here’s a simple idea that works like crazy: Grab infographics from…

Don’t Read This! The Trouble with Negatives

Excerpted from the book on mindful business management, Business Black Belt. When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion, creatures bristling with prejudice, and motivated by pride and vanity. ~ Dale Carnegie, author & teacher Sometimes negatives work to grab attention, but their literal meanings…

Write it how you would say it.

Excerpted from, Business Black Belt, “The Enlightened Entrepreneur’s Manifesto” It should be possible to explain the laws of physics to a barmaid. ~ Albert Einstein, physicist We can learn much to improve our everyday written communications by studying the techniques used by advertising copywriters. In school, some of us “BSed” our way through certain essays…