Creating a Winning Marketing Strategy

I know, I know- everyone wants to read about the Executive Summary – but let’s show the marketing plan a little love… So you’ve started your plan and you’ve reached the marketing strategy. Of course, you’ve already read our previous post, Components of a Business Plan part 2, but you want something a little more…

Sales and Marketing: Finding Customers Through Local Results Based Searches

How do customers find your business? One of the first specific questions you should ask yourself is how customers find your business. If you don’t know the answer to this question, take a break from reading this and go ask your customers. Nothing is going to be more important to your future than the right…

Small Business Marketing: Google Analytics Beginners

3 Things to Look For: Basic Metrics for Google Analytics Beginners Google Analytics is a great tool for anyone with a website. Rather than hoping that your website is doing “OK,” you can actually track details about your website’s performance and make updates and changes accordingly. Good metrics are vital to attracting traffic to your…

Small Business Marketing: Writing A Google Places business description that will drive traffic

3 Easy Steps: Writing A Google Places business description that will drive traffic One of the most important parts of any business listing (including Google Places) is your business description.  This is exactly what it sounds like: a description of your business and what you do, in just 200 characters. Yes, that’s pretty short, and the…