Excerpted from the book on mindful business management, Business Black Belt Sell customers what they want, provide what they need, and deliver more than they expect. Advertising is expensive as hell. Here are a few thoughts you can use to make your investment go a little further. This is my favorite subject because so much…
Excerpted from the book on mindful business management, Business Black Belt Creating an environment where sales can occur. Have your customers think it’s their idea to buy your product or service. Most people fail in marketing because they’re too bashful to market full out. If you really have confidence in your product or service, if…
Excerpted from the book on mindful business management, Business Black Belt What have you done for your customers lately? As your business picks up momentum, it also picks up problems and you get further away from your customers. If sales drop, you’re in trouble. We always see a fall-off in sales and cash flow when…
Usually, when you first open a new email the graphics do not appear. For example, Infusionsoft uses the words, “Interesting Image” as a description placeholder, but most people never replace those words. So, when I get their email, the first thing I see is ‘Interesting Image”?!? Do most people know what to do? Recommend you…
In our last post, we talked about two important factors for your market analysis, the market size and the market conditions. Today we’re going to talk about demographics which will allow you to segment your market. After you segment your market, you will be better able to understand who your target customer will be and…