VIDEO – What to think about as you edit the “Customer Service” section of your business plan and what investors and lenders (crowdfund, angel, venture capital, SBA) look for as they consider funding your start up or growing company.
From Seth Godin – Your first, best response to a customer who thinks they have a problem with your product or service
Excerpted from, Business Black Belt, “The Enlightened Entrepreneur’s Manifesto” It should be possible to explain the laws of physics to a barmaid. ~ Albert Einstein, physicist We can learn much to improve our everyday written communications by studying the techniques used by advertising copywriters. In school, some of us “BSed” our way through certain essays…
Excerpted from the book on mindful business management, Business Black Belt What have you done for your customers lately? As your business picks up momentum, it also picks up problems and you get further away from your customers. If sales drop, you’re in trouble. We always see a fall-off in sales and cash flow when…
Excerpted from the book on mindful business management, Business Black Belt “The one who needs to know the most, is often the last to find out.” You must create a connection with your customer grapevine, otherwise you’ll never know trouble is brewing in enough time to deal with it inexpensively. Some study concluded…