Write it how you would say it.

Excerpted from, Business Black Belt, “The Enlightened Entrepreneur’s Manifesto” It should be possible to explain the laws of physics to a barmaid. ~ Albert Einstein, physicist We can learn much to improve our everyday written communications by studying the techniques used by advertising copywriters. In school, some of us “BSed” our way through certain essays…

Keep Your Eye on Selling

Excerpted from the book on mindful business management, Business Black Belt What have you done for your customers lately? As your business picks up momentum, it also picks up problems and you get further away from your customers. If sales drop, you’re in trouble. We always see a fall-off in sales and cash flow when…

small business customer feedback product research

Let People Tell You What’s Wrong…
Before They Tell Everyone Else!

Excerpted from the book on mindful business management, Business Black Belt   “The one who needs to know the most, is often the last to find out.”   You must create a connection with your customer grapevine, otherwise you’ll never know trouble is brewing in enough time to deal with it inexpensively. Some study concluded…