How Could a Beer Commercial Go So Wrong?!?
Somebody forgot to look up the demographics of their most profitable customers.
The 20% that makes up 80% of sales.
In case you missed it (ICYMI), a new(?) marketing(?) manager(?) was
tasked with improving sales of Bud Light.
She wanted the brand to be more “inclusive” and thought that would
inspire more people to drink Bud Light.
The market segment she chose was [what would you call it?] and
represented by a man named Dylan Mulvaney who was recently
celebrating his/her one year of being a girl.
Well… America voted.
No ballot stuffing or insurrection…
Bud Light’s self-destruction after its botched TikTok promotion with clownish,
male-to-female trans influencer Dylan Mulvaney, resulting in what Deutsche Bank
analyst Mitch Collett recently said is a permanent loss of nearly 25% of its business!
(https://www.zerohedge.com/political/bud-light-permanently-lose-nearly-25-its-business-analysts)
Anyway, a catastrophe!
And certainly, nothing most of us could afford!
I’m sure there’s a politically correct-sounding agenda of inclusion,
but they failed to do the math. Especially for their business.
Successful Businesses Thrive on Math
And common sense.
This new demographic to expand the market of Bud Light drinkers
turns out to be all of 0.6% of our population. That comes nowhere even close to putting a dent in the 20:80 rule.
They would have done better promoting to women with goldfish!
“We are all born ignorant, but one must work hard to remain stupid.”
~ Benjamin Franklin
Effect on Current Customers?
Another issue few marketing people seem to consider is their current
customer base and how they might react to a promo like this.
(For Bud Light – Not so well.)
OK, Let’s Fix This
Better yet, help you get it right the first time.
Start here…
When was the last time you reconsidered everything about what you offer?
And explored more possibilities?
Who your customers really are, prioritized by profitability.
How many of them are there?
How are you reaching them (economically)?
Your value proposition compelling them to buy from you.
Who else is doing this and thinks they’re doing it better than you?
And…
Is everyone in your business, on your management team,
all on the same page? Or, is everything in one person’s head?
(Yours?!?)
What makes this interesting and fun is what happens next…
You’ll solve problems you don’t know you have.
The fixable problems behind bigger problems, where there’s leverage to make even bigger improvements?!?
You can easily do this faster, and better yourself!
And with your team.
Unless you’re accustomed to hip-shooting and working harder.
This problem is solved.
“Of the 4 out of 5 businesses that failed,
65% had no business plan.”
~ SBA Study
You could be a start-up, you could be raising capital, maybe
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Even fun!
“If I had an hour to solve a problem and my life depended on the solution,
I would spend the first 55 minutes determining the proper question to ask,
for once I know the proper question,
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~ Albert Einstein
I’ll walk you through it.
You’ll quickly see how it makes so much sense.
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When you’re up for it, here’s my link to put us on the calendar together.
“I have used BizPlanBuilder and it has an incredible amount of information, templates, spreadsheets, sample content, and tools in it. It is a very robust system (way more robust and flexible than LivePlan, if you ask me)! Burke has decades of experience with business financing and business planning software. I have also used Burke as a guest speaker to talk about pitch development and pitching angel investors, etc., as part of the ScaleUp program. Burke is a great resource for us to have available to us! ”
~ Liz Jamieson | Certified Business Advisor, Washington SBDC at Washington State University
3 Options for Creating Your Business Sanity Plan:
1. Subscribe and Do It Yourself
It’s easy enough. We’ve simplified it to make it fast for busy leaders.
And you can collaborate – engage your team for full buy-in.
Click Here for Full Access to the BizPlanBuilder System
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Here’s What I Can Do
Or, contact your favorite Advisor and have them work with you.
3. We Can Do It For You
With your input of course, but we do all of the work.
$10,000
Click Here to Book a Call With Me
BONUS Session With Me Gets You Going
Either way, when you subscribe, I will personally invest 60-90 minutes with you to get you started and headed in the right direction.
OR…
Continue working harder than you need to, spending more time and money in every direction, and wondering why you haven’t gotten very far…
A little time invested in your roadmap now can ease up everything.
For everyone. Especially You.
Learn from the Bud Light Warning Beacon
The clock is running, get your business plan going.
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