Build a Board of Advisors

Use this Sample Letter to Build Your Board of Advisors Having a Board of Advisors working with you can do wonders for solving problems, avoiding stupid mistakes, and attracting capital. Advisors are generally successful or retired executives, business owners, consultants, professors, or others who could help your business. You don’t need to pay them with…

Are You New to Writing Business Plans?

WRITING YOUR BUSINESS PLAN: YOU CAN DO IT OK, take a deep breath… You can actually write a business plan because this software gives you everything you need to make it easy. “I teach a class for SCORE on how to prepare a business plan. You will be pleased to know that most of our…

Why Segment Your Market?

In our last post, we talked about how to segment your market. Why will you want to do this, though? It is only human to ask the question- how will this benefit ME? To put it simply, knowing your market will allow you to determine your target customer. Target Customers Now that you’ve segmented the…

Segmenting Your Market

In our last post, we talked about two important factors for your market analysis, the market size and the market conditions. Today we’re going to talk about demographics which will allow you to segment your market. After you segment your market, you will be better able to understand who your target customer will be and…

Creating a Winning Marketing Strategy

I know, I know- everyone wants to read about the Executive Summary – but let’s show the marketing plan a little love… So you’ve started your plan and you’ve reached the marketing strategy. Of course, you’ve already read our previous post, Components of a Business Plan part 2, but you want something a little more…