Advertising: An Investment, Not an Expense!

Excerpted from the book on mindful business management, Business Black Belt Sell customers what they want, provide what they need, and deliver more than they expect. Advertising is expensive as hell. Here are a few thoughts you can use to make your investment go a little further. This is my favorite subject because so much…

Marketing…

Excerpted from the book on mindful business management, Business Black Belt Creating an environment where sales can occur. Have your customers think it’s their idea to buy your product or service. Most people fail in marketing because they’re too bashful to market full out. If you really have confidence in your product or service, if…

Emergency Response

Excerpted from the book on enlightened business, Business Black Belt “Experience your greatness, not your self-doubt.” ~Ron Bynum, Essence Partners There are a variety of situations that take me by surprise. My inability to effectively respond has allowed me to either miss a wonderful opportunity or agree to something I’d later regret. What compelled me…

Money Magnets Are Key to Raising Capital

part 2 Guest article by Steve Breitman | Mindful Business Solutions In Part 1 of our discussion of Money Magnets, we listed several important things you can do to make your business more attractive to investors: * Patents/Copyrights/Trademarks * Letters of intent from prospective customers * Letters of intent with suppliers, vendors and manufacturers *…

Build a Board of Advisors

Use this Sample Letter to Build Your Board of Advisors Having a Board of Advisors working with you can do wonders for solving problems, avoiding stupid mistakes, and attracting capital. Advisors are generally successful or retired executives, business owners, consultants, professors, or others who could help your business. You don’t need to pay them with…