Small Business Marketing: How CRM & Email Marketing Can Help Grow Your Small Business

Burke Franklin, Marketing, Sales, Technology1 Comment

Customer Relationship Management (CRM) and email marketing software are two of the most important tools that entrepreneurs and small business owners can use to boost sales, reach new and prospective customers, improve service, and increase profitability. CRM software comes in many shapes and sizes, from on-premise, to on-demand, and everything in between. Typically, on-demand software…

Selling… What happens when a customer says, “Yes”?

Burke Franklin, Sales1 Comment

Two stories from my recent past illustrate how having all of your “procedures and paperwork” aligned can mean the difference between closing a sale and having a ready, willing and able customer walk right out the door. One airplane broker made buying an airplane an “impulse buy!” What can you do…?