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I Can’t Believe You Asked That!

Excerpted from the book on conscious business management, Business Black Belt Asking the right questions is the key to getting the most useful information and validating assumptions. First, let’s identify a simple problem most of us are afflicted with: the need to be polite. When I was a little boy, my grandmother told me that…

Marketing for your Business Planning…a New Idea!

  Marketing is crucial for all of your business planning… In your business plan there are sections on Market Analysis, Market Size, Target Customers, Customer Segmentation, Market Trends, Competition and Marketing Strategy… and it’s especially important for building your case for funding with investors. Here’s a simple idea that works like crazy: Grab infographics from…