Selling for a Change

Excerpted from the book on mindful business management, Business Black Belt. You can lead a horse to water, but you can’t make him drink… Try salting the oats. ~ Anonymous Selling is often not just convincing someone to buy your product or service but to change what they already have or what they are doing…

Selling 3.0

Excerpted from the book on mindful business management, Business Black Belt. What if your customers already want to buy? Your job then, as a good salesperson, is to engineer the deal. Sales techniques we learned in the past are appalling and ineffective, yet many are still in use — let’s revisit the sales process to…

Marketing…

Excerpted from the book on mindful business management, Business Black Belt Creating an environment where sales can occur. Have your customers think it’s their idea to buy your product or service. Most people fail in marketing because they’re too bashful to market full out. If you really have confidence in your product or service, if…

Managing Creative Interference… Business Builder or Business Killer?

Excerpted from the book on mindful business management, Business Black Belt Never give an order that can be understood. Always give an order that can never be misunderstood. ~ Douglas MacArthur, W.W.II General Why can’t people follow directions? Your clients and boss are your customers — listening to them and giving them exactly what they…