READING TIME: 75 seconds! This is one of the most common complaints I hear from clients and colleagues. Here’s my (edited) response to a client about this concern. First off, you need to FULLY understand this concept: that people are tuned into a particular “frequency.” It’s also called “signal.” Everything else is “noise.” Signal… noise.…
In another lifetime long long ago, I sold word-processing systems. The crux of our sales pitch was how much time our system would save all of the secretaries and others who were constantly typing documents. To drive this point home, I created a spreadsheet to show how much time was worth. For example, if you…
In another lifetime long long ago, I sold word-processing systems. The crux of our sales pitch was how much time our system would save all of the secretaries and others who were constantly typing documents. To drive this point home, I created a spreadsheet to show how much time was worth. For example, if you…
Excerpted from the book, Business Black Belt We’ve all been watching TV pretty much since it came into being. We’ve all watched commercials as they’ve evolved. We’ve all seen and heard a variety of sales pitches, scams, and rip-offs, to the point that we are fine-tuned to fending them off. Now, a clean, straightforward sales…
Much has been said and written about investor presentations. The “PowerPoint presentation” may seem like the all-important (and sometimes, harrowing) opportunity to make your pitch for capital, but it shouldn’t be a surprise introduction for investors. Investors will often request a copy of your PowerPoint deck prior to meeting with you. Send it to them.…