KARMA: Your Cosmic Credit Report

Excerpted from the book on conscious business management, Business Black Belt It takes about 10 years to become an overnight sensation. What goes around, comes around. It starts with you—even if nobody is looking. These days credit is on everyone’s mind. A poor credit report stays with you for 7-10 years no matter how good…

Why Smart People Don’t Learn So Well

Excerpted from the book on conscious business management, Business Black Belt At a certain age, people’s minds close up; they live on their intellectual fat. ~ William Lyon Phelps Otherwise intelligent people often unconsciously use their existing knowledge to block new ideas or facts coming in. This keeps them stuck and makes them a challenge…

We’re Full of Solutions Looking for Problems

Excerpted from the book on conscious business management, Business Black Belt A good answer evolves from many good questions. –Burke Franklin, Author, Business Black Belt If I had two hours to solve a problem, I would spend the first hour and a half asking questions and questioning assumptions—mine and those of everyone involved. I’ve found…

What I told an entrepreneurship class about success

What does it take to start, build, and run a successful business? When I spoke to an Entrepreneurship Class at UC Santa Barbara, I asked them what they thought it took to be successful in business. They listed the usual words… What I realized in that moment was that these words describe what success looks…

Why Segment Your Market?

In our last post, we talked about how to segment your market. Why will you want to do this, though? It is only human to ask the question- how will this benefit ME? To put it simply, knowing your market will allow you to determine your target customer. Target Customers Now that you’ve segmented the…