I know, I know- everyone wants to read about the Executive Summary – but let’s show the marketing plan a little love… So you’ve started your plan and you’ve reached the marketing strategy. Of course, you’ve already read our previous post, Components of a Business Plan part 2, but you want something a little more…
Written by Burke Franklin, Founder and CEO, JIAN We talked last week about the beginning sections of your business plan. If you haven’t read it yet, click here to catch up. This is part 2 of 3, so make sure to check back with us soon. 7. Company Overview– Give readers the basic information on…
When you’re writing your business plan, you want to make sure to highlight what sets you apart from other businesses. A good way to do this was put forward by Scott Miller, co-founder of Core Strategy Group, small business coach and co-author of the books ‘The Underdog Advantage’ and ‘Building Brandwidth.’ When writing your plan,…
by Burke Franklin, Founder and CEO, Business Power Tools For a moment, put yourself in an investor’s position (actually, do this throughout the plan writing process). What would YOU want to know about a business before you invested in it? Think about investing money in a friend’s business to get the mental, physical, emotional and…
A business plan is a written document used to describe your business. The sections of a business plan are fairly standard, so you can find lots of help from those that have gone before you. Each section in a business plan has a specific purpose. Certain sections can be as short as one page. For…