Excerpted from the book on mindful business management, Business Black Belt Sell customers what they want, provide what they need, and deliver more than they expect. Advertising is expensive as hell. Here are a few thoughts you can use to make your investment go a little further. This is my favorite subject because so much…
Excerpted from the book on mindful business management, Business Black Belt Creating an environment where sales can occur. Have your customers think it’s their idea to buy your product or service. Most people fail in marketing because they’re too bashful to market full out. If you really have confidence in your product or service, if…
Excerpted from the book on mindful business management, Business Black Belt What have you done for your customers lately? As your business picks up momentum, it also picks up problems and you get further away from your customers. If sales drop, you’re in trouble. We always see a fall-off in sales and cash flow when…
Excerpted from the book on mindful business management, Business Black Belt “The one who needs to know the most, is often the last to find out.” You must create a connection with your customer grapevine, otherwise you’ll never know trouble is brewing in enough time to deal with it inexpensively. Some study concluded…
Excerpted from the book on mindful business management, Business Black Belt “Hire smart or manage tough.” ~ Lou Adler, executive recruiter If you’re betting the farm on key employees, you need all the clues you can get. Here are a few questions to add to your interview repertoire. Tell me what you’ve done or continue…