Leave Your Pitch On the Phone!

Excerpted from the book on mindful business management, Business Black Belt. The truth can be told in two minutes or less. ~ Paul Larson, founder, Summit Organization We can use our voice mail systems to produce virtual conversations—people no longer need to talk in person to make their point. I get messages on my voice…

Using Competitors for Fun & Profit

Excerpted from the book on mindful business management, Business Black Belt. Look around for the sucker. If you can’t recognize him, it’s probably you. ~ Poker player’s adage Believe it or not, competition can actually improve your business. I analyze my advertising results because I invest a lot of money and I want to know…

Sell to Those Who Influence Your Customers

Excerpted from the book on mindful business management, Business Black Belt. The least movement is of importance to all nature. The entire ocean is affected by a pebble. ~ Blaise Pascal, French mathematician & religious writer It’s crucial that industry experts endorse you, your company, and your product or service — remember to include a…

Why Should I Buy From You?

Excerpted from the book on mindful business management, Business Black Belt. The reputation you build for the future is more valuable than the profit you earn today. Your character plays a crucial part in completing a sale. It’s much easier for customers to buy from you when they buy because of you, not in spite…

Video – Thoughts on Image & Branding for Your Company

Business Power Tools founder and BizPlanBuilder business plan software template creator Burke Franklin consults on writing a business plan — What to think about as you edit the “Image & Branding” section of your business plan and what investors and lenders (crowdfund, angel, venture capital, SBA) look for as they consider funding your startup or…