Writing a business plan — Ideas on Market Research

Here’s a One-Minute Market Research hack! In your business plan there are sections on Market Analysis, Market Size, Target Customers, Customer Segmentation, Market Trends, Competition and Marketing Strategy… Understanding your market is crucial for all of your planning, and it’s especially important for building your case for funding with investors. Here’s a simple idea that…

Female Founders Are Getting Nowhere With Funding? A Response to Caroline Fairchild on LinkedIn

Do you believe Female Founders are getting nowhere with funding? The reality: businesses are complicated. There are a lot of moving parts so it’s up to you to make your deal make sense to an investor. If you allow yourself to believe that they’re not investing in you because you’re female, you’ve succumbed to what…