Somebody forgot to look up the demographics of their most profitable customers. The 20% that makes up 80% of sales. In case you missed it (ICYMI), a new(?) marketing(?) manager(?) was tasked with improving sales of Bud Light. She wanted the brand to be more “inclusive” and thought that would inspire more people to drink…
You will find that, no matter who you are and what you’re doing, you’re going to need answers to these basic 20 questions (in plain-English):
Missionaries want to save the world… Mercenaries want money… Which one are you and what difference does it make to investors?!? How can you be the best of BOTH? #raisecapital #businessplan #Entrepreneur
“It Costs About 5X More to Sell to New Customers Over What it Costs to Sell Your Next Offer to Existing Customers.” ~ Old Marketing Adage In other words… Selling To Current Clientss Takes About 20% of What it Takes to Sell To New Clients. We’ve been making DIY business development software templates for more…
Are They a Better Bet for Entrepreneurs and Investors? There are many ways to raise capital. A convertible note is very popular, but has serious problems, angel and venture capital investors get a piece of your business, BUT revenue royalties bypass both of the above with a better deal. Over many years of negotiating transactions,…
