Selling for a Change

Excerpted from the book on mindful business management, Business Black Belt. You can lead a horse to water, but you can’t make him drink… Try salting the oats. ~ Anonymous Selling is often not just convincing someone to buy your product or service but to change what they already have or what they are doing…

Marketing…

Excerpted from the book on mindful business management, Business Black Belt Creating an environment where sales can occur. Have your customers think it’s their idea to buy your product or service. Most people fail in marketing because they’re too bashful to market full out. If you really have confidence in your product or service, if…

Keep Your Eye on Selling

Excerpted from the book on mindful business management, Business Black Belt What have you done for your customers lately? As your business picks up momentum, it also picks up problems and you get further away from your customers. If sales drop, you’re in trouble. We always see a fall-off in sales and cash flow when…