Editors, Writers, & Reporters – Successfully Managing the Media

Excerpted from the book on mindful business management, Business Black Belt. Guns are always loaded. . . Everything is on the record. Your approach to a PR interview will make a world of difference in what appears in print or how you come across on camera. When I had my first golden opportunity for an…

Consulting the Consultant

Excerpted from the book on conscious entrepreneurship and business management, Business Black Belt. A consultant is someone who saves his client almost enough to pay his fee. ~ Arnold Glasow If a consultant asked me to consult him or her on how to build their business, here’s what I’d say. To me, the word ‘consultant’…

Working the BS Factor

Excerpted from the book on mindful business management, Business Black Belt. Short as life is, we make it still shorter by the careless waste of time. ~ Victor Hugo, author Some things are more trouble than they’re worth. Sometimes you can put a direct cost to them. Sometimes it’s just a feeling. Either way, it’s…

Using Competitors for Fun & Profit

Excerpted from the book on mindful business management, Business Black Belt. Look around for the sucker. If you can’t recognize him, it’s probably you. ~ Poker player’s adage Believe it or not, competition can actually improve your business. I analyze my advertising results because I invest a lot of money and I want to know…

Sell to Those Who Influence Your Customers

Excerpted from the book on mindful business management, Business Black Belt. The least movement is of importance to all nature. The entire ocean is affected by a pebble. ~ Blaise Pascal, French mathematician & religious writer It’s crucial that industry experts endorse you, your company, and your product or service — remember to include a…