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Are Your Contributions Known By Your Clients?

Are Your Contributions Known By Your Clients? There is a story of an employee complaining to Henry Ford about the “guy down the hall with his feet up on the desk…”. The employee asked Henry Ford, “Why do you pay him so much? He doesn’t do anything!” To which Henry Ford responded, “That guy saved…

Write it how you would say it.

Excerpted from, Business Black Belt, “The Enlightened Entrepreneur’s Manifesto” It should be possible to explain the laws of physics to a barmaid. ~ Albert Einstein, physicist We can learn much to improve our everyday written communications by studying the techniques used by advertising copywriters. In school, some of us “BSed” our way through certain essays…

Keep Your Eye on Selling

Excerpted from the book on mindful business management, Business Black Belt What have you done for your customers lately? As your business picks up momentum, it also picks up problems and you get further away from your customers. If sales drop, you’re in trouble. We always see a fall-off in sales and cash flow when…